Through strategic planning and management, we have built the business progressively, overcoming the challenges in what was then a developing industry, operating in a difficult business environment where companies, to be commercially viable, often experienced a steep learning curve in their operations. By constantly evaluating external influences, we have reached a level of awareness needed to define our focus internally and to further hone our business competencies and practices. This has also involved benchmarking our expertise, technologies, processes and resources against known performance standards , a critical success factor in our line of business as we aim for a distinctive edge through quality products, efficient customer oriented services and effective distribution operations at competitive costs. {Credit to their website}